Our deep understanding of how people learn and grow helps organisations be more effective

FlowGlobal is the umbrella name for two companies, Flow Associates in London and Flow India. We work internationally, with a focus on UK and India. We aim to design culture for change so that people, society and planet can learn, create, connect and flourish. We work with cultural and educational organisations, as well as businesses and charities, to create wonderful, effective and sustainable experiences and services. Inspired by the theory of ‘flow’, we ensure that audiences and users have the right balance of challenge and support to be optimally engaged. Our research and policy work helps shape national dialogues and programmes in the arts, heritage, technology and education.



““Inspiring”, “invigorating”, “brilliant!”
“It was a practical course with a road map for future use, I learnt a significant amount”
“I harnessed the creative energy and learnings from the class to make my events at work exciting and engaging”
“I enjoyed the concepts, the examples in practice and stimulating discussions. This is one of the few classes that I have found wholly engaging" ”

Brand and Retail managers on Experience Design course at Central St Martins

“We would have no hesitation in working with Flow Associates again”

Suzanne Spicer, Learning Manager, Museum of Science and Industry

Selected clients